Knowledge | Amanda Desouza

Why Marketers Should Care About Instagram Stories Ads

Instagram Stories are kind of like the new kid on the block on the Facebook ad platform. Being able to promote ads on Instagram Stories rolled out in March of this year (2017).   Earlier this yea ...

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Knowledge | Abacus

Favourite Facebook Ads of the Week (September 11th-17th)

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favorites. ...

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Knowledge | Abacus

Lessons Learned: Fireside Conference 2017

Fireside Conference is an all-inclusive, immersive, off-the-grid and off-the-record cottage weekend featuring the brightest minds in our business, startup, investor and media communities. This year th ...

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Knowledge | Abacus

Favourite Facebook Ads of the Week (September 4th-10th)

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favorites. ...

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Knowledge | Jeff Goldenberg

Always on Media Buying

How has media buying changed?   Media buying has changed forever.   It’s a heavy statement to make but if you look around the agency world you’ll see that media buying just isn’t the s ...

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Knowledge | Amanda Desouza

Facebook Ads Not Working? Ask Yourself These Questions

Introduction   So you start running your Facebook ad campaign but engagement is low, CTR abysmal and CPA high. You’re asking yourself why? What did I do wrong?   We get it! Facebook can be ...

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