Knowledge

Favourite Facebook Ads of the Week (July 24th – 30th)

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July 31, 2017 By Abacus

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favourites. Check them out and find inspiration for your own ads!

(July 24th-30th)

 

 

“Great example of a video ad using humour effectively. It’s a good length while remaining informative. The production value is high and keeps the viewer’s interest throughout. It also has an Install Now button linking right to the App Store.”

 

– Michael Stevens, Project Manager

 

 

“Excellent use of a cinemagraph that is relevant to the content in the ad. Also like the use of the emoji in the headline with a very to-the-point, short & sweet link description. “

 

– Kat Spargalo, Social Strategist

 

 

“Eye catching, colourful image of the delicious juice. Seasonally relevant copy. Nice incentive to make a large order with the free delivery offer. “

 

– Peter Reitano, CEO

 

 

“Hootsuite have been promoting a lot of video ads recently. They are very thumb-stopping because they are following creative best practices such as using square/vertical video to take up a majority if not all the mobile screen space, using pulsating creative that make the user think the video is not long and drawn out and finally using effective text overlay for those who don’t turn on sound. Very simple but very effective.”

 

– Ross Walsh, Senior Performance Marketing Manager

 

 

“Eye catching and thumb stopping. makes you feel like you’re missing out. Great emotions. Who isn’t afraid of falling for myths?”

 

– Jeff Goldenberg, CSO

 

 

“Eye catching and thumb stopping. makes you feel like you’re missing out. Great emotions. Who isn’t afraid of falling for myths?”

 

– Christian Khan, Senior Manager, Performance Marketing

 

 

“I like the use of carousel. It’s one image stretched across 3 blocks. Looks great on Instagram.”

 

– Ian Martins, Director, Performance Marketing

 

 

“Hilarious! Highly entertaining content. Proves the product works in a fun way. “How to” headline copy is powerful”

 

– Amanda Desouza, Community Manager

 

If you are the owner of any of these ads and would like to have them removed, please contact us.