A lot of people are unhappy with their media agencies.
It’s not always entirely the agency’s fault; the marketing world is moving extremely fast these days, and it’s hard for full-service agencies to stay cutting-edge over multiple, ever-changing channels.
What was once a transactional practice of buying media is now a complex ecosystem of creative, technology, and data science. This demands all new mindsets, approaches, and skill sets as a result. To make things even more difficult, these skill sets need to be integrated like never before with all stakeholders having access to data and no stakeholder having an undue share of decision making.