Metaversal Marketing: The Near Metaverse Is Already Here
Metaversal Marketing “The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.” ⁃ Matthew Ball The […]
8 Great Digital First Brands (not just DTC)
I recently lead a webinar on digital-first brands. We talked about what they are, how they’re different and why they need to be developed differently than traditional brands. I had e-commerce brands and direct-to-consumer brands in mind as I scoured the web for examples of good digital-first brands to include. What I realized is that […]
Your buyer personas are bullshit
Buyer personas are a common tool that businesses and marketers use to understand—and deliver more targeted content to—segments of their audience and customer base. Having well-developed, fleshed-out buyer personas make it easier to produce great content and copy that niches of your audience will respond to. This means more results and more sales, especially considering […]
What Comes After The TV Ad?
I realized the other day that I’ve had conversations with over 800 marketers over the past 12 months. Abacus participates in a series of Masterclasses across the US and Canada, and the round-table sessions afford us the opportunity to talk in detail to a lot of marketers. While the lessons I’ve learned from these conversations […]
6 Second Ads and the “Death of Advertising”
More and more recently I’ve seen advertising vets compelled to speak out on the “death” of our industry. They all point their fingers at one specific reason: short form, performance advertising. They believe that short-form content and digital media buying have created an industry of tight turn arounds, smaller budgets, and a focus on ROI […]
How to overcome fear
How to overcome fear when launching a start-up This is a really good question. Fear is the number one thing entrepreneurs need to come to terms with. There’s nothing like the fear that comes from putting something into the world. It actually never gets any easier or less scary – you just develop skills to […]
6 Fatal Mistakes You’re Making with Your Facebook Ads
Facebook Ads, in general, can be overwhelmingly effective in brand awareness and can yield extremely high ROIs. Thanks to the user-friendly interface, it’s not hard to create a campaign. It is, however, much more difficult to create a successful campaign that will perform well. While the interface is simple, Facebook Ads themselves are much more […]
The Facebook Ads Triangle
There’s one big question we always get asked by new clients before we start running campaigns: how much is this going to cost? It doesn’t matter whether an agency like Abacus is running ads or the client is creating the campaigns on their own; everyone is concerned if Facebook Ads fit into their budget and […]
Abacus x MaRS
Our CSO, Jeff Goldenberg at the MaRS Discovery District talking about the basics of Facebook advertising and how startups can use them to scale their growth. Why Facebook is a game changer for startups With 2 billion users on Facebook, if this social media platform isn’t a part of your startups marketing mix you’re missing […]
Always on Media Buying
How has media buying changed? Media buying has changed forever. It’s a heavy statement to make but if you look around the agency world you’ll see that media buying just isn’t the same. Previously, traditional media buying (print, broadcast, radio, etc.) was more transactional. Advertisers planned the media, bought it, trafficked the creative (a ridiculous name […]
