Facebook Ads for Hotels
Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar store. So what about hotels, who are targeting users everywhere to come see them in a specific place? At a first glance, […]
Specialization vs. Generalization
Once businesses make the decision to hire a marketing agency, they then have to choose which one. This sometimes means choosing between hiring one general marketing agency that offers multiple services or hiring several specialized agencies. Generalized marketing agencies claim they can take care of all of your marketing needs, including social marketing, PPC campaigns, […]
Creativity & Data
Mad Men captivated the world, showing us the creative (if shady) side of marketing at the revolution of advertising in the 1950s. All of their campaigns were based on creativity and wit, and while that same creativity is still essential to marketing success today, it’s not enough. We’re existing in an extremely saturated environment, with ads […]
How Personalization is Revolutionizing Marketing
Have you noticed that your Facebook Ads almost always seem perfectly tailored to you, minus a few random exceptions? The truth is they are! Many Facebook advertisers tailor their ads to their ideal audience. So it’s no coincidence that you see ads of products that you would probably be interested in or have checked out […]
How to Boost Your Revenue Using Deep Data and Better Metrics
These days we have more data than ever before! But like most things, too much of any one thing isn’t good. And if we’re not careful, this abundance of data can both help us and hurt us. Until recently, we may have had some good indications that our marketing efforts were working, but we didn’t […]
5 Ways to Profit From Facebook Mobile
When you walk down the street, all you see if people glued to their phones. We spend an average of 2 hours and 51 minutes on their phones every day. This translates to about 86 hours every month. And believe it or not, one high-powered Facebook exec believes that we aren’t using our mobile devices often enough […]
The Future of Healthcare Marketing
Based on our CEO, Peter Reitano’s speech to Bayer Canada about the Future of Healthcare Marketing. Accessible information is empowering the healthcare consumer We have access to way more information! As a result, healthcare marketers need to continue to adapt to the new reality brought about by the shift to increasing transparency, and an empowered […]
