We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.
Cars were the clear heroes, so we expressed them in full 3D animated models. This ensured audiences knew exactly what the content was about the moment they stopped on it.
Messaging was split into various benefits to create ads as informative and relevant as they were iconic.
Speaking of iconic, a set of icons were naturally a part of the visual language created in the Social Design System. They were a perfect way to tease the app itself.
It all came down to precision. The attention to detail that goes into Social Design Systems is proudly showcased with this Drive case.
The consistency of the 3D hero imagery made a variety of colour pallets possible. The ads popped on every single channel.