Team Spotlight – Kat Gileno

Our squad is growing so we wanted to share the individuals that drive the machine, the Abacus. Meet Kat Gileno, our Motion Animator. 1. Where is your hometown?Woodbridge 2. What drew you to Abacus originally? And how has Abacus changed since?Loved the vibe, energy, and ambition. It just honestly looked like a really cool place to work that […]

Team Spotlight – Christian Khan,

Our squad is growing so we wanted to share the individuals that drive the machine, the Abacus. Meet Christian Khan, our Senior Manager of Performance Marketing. 1. Where is your hometown? I grew up in Malton, ON – which is a small town near the airport. I consider myself lucky for growing up in a such […]

How to Create a Thriving Startup Office Community

A thriving office community can be difficult to achieve, depending on how big your company is. An office can be a place where people come in from 9:00 AM-5:00 PM do their jobs and leave, but if you’re like us, we want more from our work lives and we feel that we deserve more too! For a […]

How to Attract Top Talent to Your Startup

A few months ago I crossed over from the corporate world to the startup one. I was hesitant at first because depending on who you’re talking to, startups can have a bad rap. But I decided to make the leap. Now a few months in, I can speak to the general misconceptions people have about working […]

Abacus Versus the World

We interviewed our CEO, Peter Reitano, and CSO, Jeff Goldenberg on what makes Abacus different from traditional advertising agencies, why Facebook is an important platform for advertising, and why company culture is so important at Abacus.   Interviewer: Why Abacus? Peter:I’ve been in digital marketing and acquisitions for ten years. For the last six years, […]

An Interview with Michelle Lemmon of TIFF

Events TIFF With TIFF 2017 wrapping up only a few weeks ago, we were excited to interview Michelle Lemmon, Senior Manager, Marketing and Strategy to get her take on the festival and other upcoming events TIFF has in store. Abacus: How was the preparation for TIFF this year? Michelle:Since Festival is yearly occurrence we have the timing […]

Team Spotlight – Ian Martins

Our squad is growing so we wanted to share the individuals that drive the machine, the Abacus. Meet Ian Martins our Director, Performance Marketing. 1. Where is your hometown? “Oakville” 2. What drew you to Abacus originally? And how has Abacus changed since?“Abacus’s vision for what an Agency will look like in 2020 aligned with my […]

Team Spotlight – Michael Stevens

Our squad is growing so we wanted to share the individuals that drive the machine, the Abacus. Meet Michael Stevens our Project Manager.  1. Where is your hometown? Born in Toronto, raised in Mississauga, now living in Toronto! 2.What drew you to Abacus originally? And how has Abacus changed since? Once I heard about the vision […]

6 tips for staying focused while working from home

Regardless of where you work, there can be distractions. And there’s a high chance you are having some difficulty staying focused and productive during these uncertain times whilst working from home. Don’t fret, you’re not alone. According to sports and performance psychologist Michael Inglis “Our minds are made to wonder”. The trick is training your […]

Second wave planning: Drawing on lessons learned

As we enter a “Second wave”, Reflecting on lessons learned over the past few months with Abacus co-founder Peter Reitano Important Lessons As an employee at Abacus it was clear to see that yourself and Jeff really made sure both your customers and employees relationships were to outlast coronavirus. What did you find was most […]