The importance of Health and Wellness when working from home

We have been asked to be adaptable, creative and resilient in the face of great change, disruption and uncertainty. However, it’s important to know that it is in our own power to make sure our health and well being is paramount above all. Ellen Porteous, one of our Copywriters, was kind enough to share her […]

Facebook Ads for Hotels

Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar store. So what about hotels, who are targeting users everywhere to come see them in a specific place? At a first glance, […]

Specialization vs. Generalization

Once businesses make the decision to hire a marketing agency, they then have to choose which one. This sometimes means choosing between hiring one general marketing agency that offers multiple services or hiring several specialized agencies. Generalized marketing agencies claim they can take care of all of your marketing needs, including social marketing, PPC campaigns, […]

Creativity & Data

Mad Men captivated the world, showing us the creative (if shady) side of marketing at the revolution of advertising in the 1950s. All of their campaigns were based on creativity and wit, and while that same creativity is still essential to marketing success today, it’s not enough. We’re existing in an extremely saturated environment, with ads […]

How Personalization is Revolutionizing Marketing

Have you noticed that your Facebook Ads almost always seem perfectly tailored to you, minus a few random exceptions? The truth is they are! Many Facebook advertisers tailor their ads to their ideal audience. So it’s no coincidence that you see ads of products that you would probably be interested in or have checked out […]

How to Boost Your Revenue Using Deep Data and Better Metrics

These days we have more data than ever before! But like most things, too much of any one thing isn’t good. And if we’re not careful, this abundance of data can both help us and hurt us. Until recently, we may have had some good indications that our marketing efforts were working, but we didn’t […]

5 Ways to Profit From Facebook Mobile

When you walk down the street, all you see if people glued to their phones. We spend an average of 2 hours and 51 minutes on their phones every day. This translates to about 86 hours every month. And believe it or not, one high-powered Facebook exec believes that we aren’t using our mobile devices often enough […]

The Future of Healthcare Marketing

Based on our CEO, Peter Reitano’s speech to Bayer Canada about the Future of Healthcare Marketing. Accessible information is empowering the healthcare consumer We have access to way more information! As a result, healthcare marketers need to continue to adapt to the new reality brought about by the shift to increasing transparency, and an empowered […]

6 Pillars For Facebook Success In 2018

What elements make up a successful Facebook marketing campaign?”In other words, is there a secret formula? The short answer is ‘no’. There is no secret formula or hack for making it big on Facebook.Tai Lopez is using exactly the same tools as a startup company would to draw attention, educate and convert the users into signing […]

Why Advertisers Shouldn’t Panic

Q4! It’s a tough quarter for advertisers everywhere. While shoppers reap the benefits of sweet deals and offers, advertisers are competing with each other to win the attention of their audience…and it’ll cost them. Two Reasons why Advertisers Fear Q4: More advertisers in the market It’s more expensive in the bidding auction Q4 can be […]