How Personalization is Revolutionizing Marketing

Have you noticed that your Facebook Ads almost always seem perfectly tailored to you, minus a few random exceptions? The truth is they are! Many Facebook advertisers tailor their ads to their ideal audience. So it’s no coincidence that you see ads of products that you would probably be interested in or have checked out […]

How to Boost Your Revenue Using Deep Data and Better Metrics

These days we have more data than ever before! But like most things, too much of any one thing isn’t good. And if we’re not careful, this abundance of data can both help us and hurt us. Until recently, we may have had some good indications that our marketing efforts were working, but we didn’t […]

5 Ways to Profit From Facebook Mobile

When you walk down the street, all you see if people glued to their phones. We spend an average of 2 hours and 51 minutes on their phones every day. This translates to about 86 hours every month. And believe it or not, one high-powered Facebook exec believes that we aren’t using our mobile devices often enough […]

The Future of Healthcare Marketing

Based on our CEO, Peter Reitano’s speech to Bayer Canada about the Future of Healthcare Marketing. Accessible information is empowering the healthcare consumer We have access to way more information! As a result, healthcare marketers need to continue to adapt to the new reality brought about by the shift to increasing transparency, and an empowered […]

Why Advertisers Shouldn’t Panic

Q4! It’s a tough quarter for advertisers everywhere. While shoppers reap the benefits of sweet deals and offers, advertisers are competing with each other to win the attention of their audience…and it’ll cost them. Two Reasons why Advertisers Fear Q4: More advertisers in the market It’s more expensive in the bidding auction Q4 can be […]

Why You Need to Create Mobile-First Facebook Video Ads

Is it enough to create Facebook ads for desktop and then adapt to mobile? According to recent research by Facebook, it isn’t. Priority needs to be placed on creating mobile-first Facebook ads, period. Instead of converting video ads that have already been made for desktop, advertisers need to adopt a mentality that helps them choose creative video forms […]

11 Steps To Audit Your Paid Social Agency

A lot of people are unhappy with their media agencies. It’s not always entirely the agency’s fault; the marketing world is moving extremely fast these days, and it’s hard for full-service agencies to stay cutting-edge over multiple, ever-changing channels. What was once a transactional practice of buying media is now a complex ecosystem of creative, technology, […]

Performance Awareness – Make Your Branding Ads Deliver

It’s time for brand marketers to stand up and be accountable. There has always been a distinction made between brand marketers and direct marketers.Brand marketers are expected to generate top-of-the-funnel awareness and are often measured by ‘soft’ metrics like reach/frequency, engagements or CPM. This strategy started with the advent of television advertising and was popularized […]

Everything You Need to Know About Facebook Advanced Measurement Tools

Facebook wants to help advertisers better attribute their efforts to their results for their Facebook ad campaigns. That’s why they have developed new advanced measurement solutions to measure how your efforts are impacting your business. Quick Hops Facebook Advanced Measurement Tools Types of Measurement Benefits of Advanced Measurement How to Setup your Tracking On and […]

The Facebook Pixel Update

Facebook began offering businesses a first-party cookie option with the Facebook pixel. Here’s everything that you need to know. Table of Contents The Quick Take First Party Vs. Third Party Cookies New Facebook Pixel Timeline Roll Out How Does the Facebook Pixel Work? How to Access Your First Party Cookie Settings Deciding How to Use […]