The Complete Guide to Instagram Ads

Leveraging Instagram Ads is one of the fastest ways to build your business. The social platform currently has 1 billion users, half of which are on there every single day. Further to that – 82% of the people on Instagram are between the ages of 18 and 49. In this guide, we’ll cover how to […]

Top 7 Common Mistakes On Facebook Audits

As part of the onboarding and educational services that Abacus offers to potential clients, the Abacus team performs in-depth account audits evaluating the advertiser’s existing efforts, methods and performance benchmarks. We’ve discovered common mistakes that advertisers (big and small) make when setting up and optimizing their campaigns. Here is a list of top 7 common […]

5 Things To Do With FB Campaigns in 2019

The world of commerce is getting more fragmented. The climate is changing. Mobile devices take over TVs. Advertising in Q4 gets more expensive every year. Trump is still discussing building a wall. If these statements resonate with you – the last one may totally not – and you are a digital marketer who has some […]

The Effects of Mobile on Content and Creative

Just as television once disrupted the world of print and radio advertising in the late 1940s and early 1950s, mobile is now redefining what it takes to effectively position brands in the minds of target consumers. The best advertisers at the time of TV’s golden era immediately saw the benefit of this new visual medium […]

How to Boost Your Black Friday Sales with Facebook Ads

Introduction It’s that time of the year! Long lines, brutal fights in stores, and killer deals. Tis the season. Black Friday and Cyber Monday are just around the corner (November 24th and November 27th). And whether you love it or hate it, we wanted to share our top tips for creating Facebook ad campaigns that […]

Do Dogs or Cats Convert Better?

  Are you a dog person or a cat person? It’s a common question based on an age old rivalry between man’s furriest friends. With the rise of viral cat and dog videos, and celebrity pets like Doug The Pug, Marnie and Grumpy Cat there is no doubt that animals are popular/influential. In fact, Grumpy […]

Facebook Ads Not Working?

IntroductionSo you start running your Facebook ad campaign but engagement is low, CTR abysmal and CPA high. You’re asking yourself why? What did I do wrong? We get it! Facebook can be an intimidating platform and people often wonder why their ads aren’t working or eliciting the results they had hoped for. To make more […]

Why Marketers Should Care About Instagram Stories Ads

Instagram Stories are kind of like the new kid on the block on the Facebook ad platform. Being able to promote ads on Instagram Stories rolled out in March of this year (2017). Earlier this year they were being tested by major companies like Airbnb, Nike etc. for advertising purposes. After the testing, Facebook shared […]

Tips for Effective B2B Facebook Ads

  B2B companies Sure, when you first think of Facebook, you may not immediately think of it as a place where B2B companies live or where they can find success in advertising. It’s not a ‘business platform’ like Linkedin for example. However, if we dig a little bit deeper: the fact is, people don’t stop […]

The Anatomy of the Perfect Facebook Video Ad

Why video is critical to your strategy People have shorter attention spans now more than ever. According to Facebook, people consume mobile content in 1.7 seconds. As a result, advertisers need to compete with both personal content and other advertisers on the platform. Many, are now turning to video as a way to differentiate their […]