You Can’t Measure Branding Success
Why? Because you’re looking at the wrong things. A brand is not a logo or a product. A brand is not a mission or a “feeling”. A brand is not a panel in Google analytics or a report from Shopify. A brand is not your ROAS. A brand is not a funnel. A brand is […]
Survive The Google Page Experience Update Coming In 2021
Get ready: a major change is coming to Google search. While the tech giant routinely tweaks their search engine for better performance or more relevant results, the announcement at the end of May, called “Google Page Experience” came as a shock to many. But why? It’s All About The Brand If you think of “good” […]
ROAS: Understanding your Return On Ad Spend Results
In a sea of buzzwords and marketing statistics, ROAS (return on ad spend) is everywhere as the new way to measure how your business or brand performs based on their advertising spending. But what exactly is the meaning of ROAS? It’s deceptively simple: If you generate $100 for every $10 spent on an advertising campaign, […]
How to overcome fear
How to overcome fear when launching a start-up This is a really good question. Fear is the number one thing entrepreneurs need to come to terms with. There’s nothing like the fear that comes from putting something into the world. It actually never gets any easier or less scary – you just develop skills to […]
The Facebook Conversion API Unleashed (2021 Update)
The Facebook Conversion API will change the way you do business online. Learn how this new feature delivers better conversions, faster than ever. In today’s digital economy there are more customer touch-points than ever before, and the landscape of devices, platforms and carriers is growing every day. On top of this, concerns about security and digital […]
Finding Your Target Audience: A Recipe for Brand Success
Finding Your Target Audience is essential to growing your brand. Learn how to create a ‘recipe’ to cook up perfect content every time. Whether you’re a business, creator or artist, knowing who your audience is from the beginning is key to creating great content that feels natural, informs them, and hopefully helps them live their […]
Accelerate Your Advertising During A Crisis To Cut Costs By 50%
Advertising During A Crisis can actually help grow your business. How? Read on to find out in this guest post from Performance Advertising Expert Neil Parbhu. The year started like any other year. January and February was business as usual, but the news about the Corona Virus arriving in the west during the second week […]
Stylist Secrets Revealed: Going behind the scenes on ‘The Recipe’
Background and how you got into the industry of being a stylist How would you describe your aesthetic? Honestly, aesthetics to me limit sound limiting as a stylist. I like to think my aesthetic and look evolves with the project and client I am working with. As a creative I really believe that if you […]
6 tips for staying focused while working from home
Regardless of where you work, there can be distractions. And there’s a high chance you are having some difficulty staying focused and productive during these uncertain times whilst working from home. Don’t fret, you’re not alone. According to sports and performance psychologist Michael Inglis “Our minds are made to wonder”. The trick is training your […]
Second wave planning: Drawing on lessons learned
As we enter a “Second wave”, Reflecting on lessons learned over the past few months with Abacus co-founder Peter Reitano Important Lessons As an employee at Abacus it was clear to see that yourself and Jeff really made sure both your customers and employees relationships were to outlast coronavirus. What did you find was most […]
