What We Learned

Yesterday was an exciting day in Toronto as superstar marketer/entrepreneur, Gary Vaynerchuk took the stage at Haste and Hustles Generation Now 2018 event. For those who don’t know Gary Vee (although you’d have to be living under a rock if you don’t), the guy knows his stuff! His viral rants discussing social media, marketing, business and […]

Getting ready for Black Friday 2018

It’s November 23rd, 2018, counting down to the Thanksgiving holiday. Your company is officially rolling into the most fierce and competitive marketing season of the year: Black Friday and Cyber Monday. But it could also be the most profit-generating one. In the next month and a half, you will be dealing with the pressure to […]

Clutch Names Abacus Leading B2B Social Media Agency

Clutch has released their annual report recognizing the globally leading agencies that demonstrate excellence in marketing and advertising. Abacus is both honored and pleased to be included amongst the world’s Top B2B Social Media Consultants. While it’s free to be listed on Clutch, the Global Leaders report is based on verified client feedback that proves the companies’ ability […]

Introducing Abacus Creative Labs

Social Design Systems Abacus solves the challenges of mobile creative at scale through Social Design Systems Abacus, an industry-leading Facebook and Instagram ad agency, today launched its new Abacus Creative Labs, a cutting-edge team of designers focused on bringing data, media and creative together to offer clients unparalleled digital advertising and mobile creative services. More than […]

Abacus Wins Gold and Platinum Hermes Creative Awards

Creative recognition from a panel of international judges is a great honour, especially when that panel is as honourable as the one compiled by the Hermes Awards. In its fourth decade, the Hermes Awards is all about the creativity demonstrated, not the Fortune 500 company associated with the work or which agencies have their Creative […]

Announcing Instagram Reels For Advertisers: 2020’s #1 New Trend

Today saw the launch of Instagram Reels: a new way to create and discover short, entertaining videos on Instagram aimed to knock TikTok off it’s #1 spot as the most downloaded app around. Reels, launched today (August 5th) invites users to create “fun videos to share with their friends” or promote to their brand audience […]