Will Shop Pay Destroy Amazon’s E-Commerce Dominance?

shop pay

As e-commerce continues to explode post Pandemic, ease of payment is becoming, a key part of increasing market share, and E-commerce giant Shopify has thrown it’s hat into the ring to hit back at Amazon where it counts. On Tuesday, Shopify gave word that its one-click checkout service, Shop Pay, will be available to all […]

Abacus Wins Platinum & Gold Hermes Creative Awards For 2021

Brand identity design work for its masterclass series and a thumb-stopping Snapchat ad for a Pizza Pizza promotion impressed the panel of anonymous international judges. Abacus Growth Agency improved its creative offering for the last four years. After winning Platinum and Gold at the 2020 Hermes Creative Awards for a digital brand launch campaign for […]

Getting ready for Black Friday 2018

It’s November 23rd, 2018, counting down to the Thanksgiving holiday. Your company is officially rolling into the most fierce and competitive marketing season of the year: Black Friday and Cyber Monday. But it could also be the most profit-generating one. In the next month and a half, you will be dealing with the pressure to […]

Clutch Names Abacus Leading B2B Social Media Agency

Clutch has released their annual report recognizing the globally leading agencies that demonstrate excellence in marketing and advertising. Abacus is both honored and pleased to be included amongst the world’s Top B2B Social Media Consultants. While it’s free to be listed on Clutch, the Global Leaders report is based on verified client feedback that proves the companies’ ability […]

Introducing Abacus Creative Labs

Social Design Systems Abacus solves the challenges of mobile creative at scale through Social Design Systems Abacus, an industry-leading Facebook and Instagram ad agency, today launched its new Abacus Creative Labs, a cutting-edge team of designers focused on bringing data, media and creative together to offer clients unparalleled digital advertising and mobile creative services. More than […]

Abacus Wins Gold and Platinum Hermes Creative Awards

Creative recognition from a panel of international judges is a great honour, especially when that panel is as honourable as the one compiled by the Hermes Awards. In its fourth decade, the Hermes Awards is all about the creativity demonstrated, not the Fortune 500 company associated with the work or which agencies have their Creative […]

Instagram Reels For Advertisers: Essential 2021 Update

It’s official: Instagram Reels For Advertisers has gone global. Instagram’s TikTok clone has started serving ads in all countries as of June 17th. This new format looks just like any other video on Instagram Reels — full-screen, sound on, up to 30 seconds long — and will appear sandwiched between other Reels. With Reels, Users […]