Podcast – Abacus

The Recipe Podcast Episode #25: Your Content Strategy Is Bullshit

nuevo_6xjzjl — Mon, 18 Oct 2021 12:00:07 +0000

Content marketing has a big problem: a lot of it is bullshit. We sat down with Jeff Coyle from MarketMuse to shake up the bland, boring and safe strategies that too many business take when it comes to creating content.

What is The Recipe: A Podcast About Marketing?

Every week we talk to Michelin-star marketers to bring you the ingredients and techniques you’ll need to succeed with your social media and advertising campaigns. Presented by Abacus Agency (www.abacus.agency)

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#Advertising #Branding #Marketing

Listen to The Recipe – A Podcast About Marketing

Spotify: https://abacus.agency/listen-on-spotify
Apple: https://abacus.agency/listen-on-apple
Transistor.fm: https://therecipe.transistor.fm/

The Recipe Podcast #26: Building Better B2B Brands with Expert Drew Neisser

Abacus Agency — Tue, 26 Oct 2021 15:03:27 +0000

We talk to ‘Renegade’ marketer and author Drew Neisser about building better B2B brands through design, authenticity and refusing to play it safe. Drew is a B2B expert and author; his new book “Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands” is out now.

Considered among the top B2B influencers by Adobe/Marketo, Gartner, IBM and Pega Systems, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins’ podcast among many others.

A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role marketing can play to make our lives a bit better if not save the planet.

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Building Better B2B Brands with Expert Drew Neisser

#Advertising #Branding #Marketing

Listen to The Recipe – A Podcast About Marketing

Spotify: https://abacus.agency/listen-on-spotify
Apple: https://abacus.agency/listen-on-apple
Transistor.fm: https://therecipe.transistor.fm/

The Recipe Podcast #27: Metaversal Marketing with Jeff Goldenberg

Abacus Agency — Tue, 02 Nov 2021 12:49:34 +0000

With Facebook going all-in and changing their name to META, We talked to our co-founder and CSO Jeff Goldenberg about what this means for the future of ‘Metaversal’ media, marketers and society as a whole. From NFTs to Peleton and everything in-between, we’re talking all things Metaverse… tune in!

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Metaversal Marketing with Jeff Goldenberg

#Advertising #Branding #Marketing

Listen to The Recipe – A Podcast About Marketing

Spotify: https://abacus.agency/listen-on-spotify
Apple: https://abacus.agency/listen-on-apple
Transistor.fm: https://therecipe.transistor.fm/