Facebook Ads for Hotels

Everything You Need to Know

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Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar store. So what about hotels, who are targeting users everywhere to come see them in a specific place? At a first glance, Facebook Ads for hotels can be particularly tricky: your product will be at a slightly higher price point, and you’ll need to convince users to come all the way to you.

There is zero convenience involved in most cases. Despite the challenges, however, hotels and other businesses in the hospitality industry can drive significant results so long as you know how to run them. Abacus has successfully run numerous high-converting Facebook Ads for hotels, and now we’ll show you how, too.


Why Hotels Can Kill It On Facebook


We’ve already addressed the challenges hotels will face when running Facebook Ads in the intro, but the benefits far outweigh them. Facebook Ads can give you the chance to show your resort to users in your target audience directly, instead of hoping they’ll find you when scrolling through Google results or Yelp. You also a few lines of text, and up to several images or a video to really sell what makes you unique; this is harder to do when you’re just one listing out of fifty on Travelocity.

Facebook Ad for Hotel

Running Facebook Ads for your hotel also gives you the chance to send highly targeted messages to specific audiences. A ski resort, for example, could use different ad campaigns for families than they would for a honeymooning couple. This allows you to sell your resort more effectively to every audience member who views your ad, increasing the number of bookings you’ll see as a result.

IHG Facebook ad for hotel
Throughout all of this, you can use Facebook Ads to create offers and discount codes, enticing first-time visitors to convert and book a stay with you.

Who Should I Target?
There are a number of different strategies you can take when targeting users with Facebook Ads for your hotel. These include:
Facebook Ad Retargeting Customers for Hotels
Retargeting Hotel Customers in Facebook
Retargeting Hotel Customers in Facebook
Facebook Retargeting Hotel Customers

Facebook Ads for Hotels: Best Practices & Strategies
Now that you have an idea of different types of audiences to target, you can create compelling ads specifically for them. Some of the best strategies you can use to market your hotel on Facebook Ads include:

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Final Thoughts
Running Facebook Ad campaigns for hotels can be slightly more challenging than campaigns in the e-commerce or retail industries, but the principles to success are still the same: know who to target, and how to win them over. Because we’ve been able to identify exactly how to do this, Abacus has had incredible success with each campaign run for hotels and resorts. As with all types of campaigns, understanding who your audience is and what they want is key to getting those conversions.

We’ve helped plenty of hotels increase bookings with Facebook Ads. Do you want to be next? Contact us here to get started.