Team Spotlight – Denis Melnik

Denis Melnik, Senior Manager of Performance Marketing

Senior Manager of Performance Marketing

Our squad is growing so we wanted to share the individuals that drive the machine, the Abacus. Meet Denis Melnik, our Senior Manager of Performance Marketing.

1. Where is your hometown?
Chelyabinsk, Russia
(the infamous industrial city in Russia which got stricken by a meteorite. Here is an epic video compilation:

2. What drew you to Abacus originally? And how has Abacus changed since?
I’ve been in the FB advertising space for the last 7 years, past 4 working as an independent media consultant. Abacus has the right mindset about FB advertising (importance of persona marketing, hypothesis testing, data-driven decisions, focus on ROI), so it was exciting to join a team of like-minded “growth hackers” who are all about performance metrics.

3. Tell us something about yourself that would surprise us.
I’ve been in sports for the last 20 years and have trained 60 kids ages 4-12 at a private school in Richmond Hill. I’ve also designed, manufactured and sold a one-of-a-kind calisthenics (Google that word) rig. And, lastly, my collection of basketball trade cards is worth few grand.

4. What is the one thing, you can’t live without?
Fitness Training.

5. Any favourite line from a movie?
“But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!”
― Rocky Balboa

6. What is the weirdest thing you’ve ever eaten?
Bread, butter, and condensed milk. Just my weird way of eating breakfast toasts.

7. What is on your bucket list?
Live in Italy.

8. What is your claim to fame?
The promo video for “KRUSHER” which I came up with, scripted and flew to Russia to produce was bought by a boxing promotional company to show to 7,000 audience at a boxing event. In case you wonder, here is a video:

9. Best slang (in your opinion)
That’s dope.

10. What was the best lesson you’ve learned? How did you learn it?
There are no failures. There are only lessons.
How I learned it? By reading the books by Tony Robbins.