The Recipe – Episode 12 – Bringing A Legacy Brand Online

The Recipe · Episode 12 · Bringing A Legacy Brand Online

legacy brand

Taking Legacy Brands Online: How do you bring a brand with 150 years of history into the 21st Century? And how do you do it during a global pandemic?

We spoke with Lindt’s Michelle Kellner about how the famed Chocolate maker went all in on E-Commerce and pulled off a major win when it mattered.

 

___
#Lindt #Advertising #Branding #Marketing

Listen to The Recipe – A Podcast About Marketing

Spotify: https://abacus.agency/listen-on-spotify

Apple: https://abacus.agency/listen-on-apple

Sign up for weekly updates and exclusive #Masterclass access
https://therecipe.guide

 

Abacus Agency
Abacus Agency

Table of Contents

Share this.
Share on twitter
Share on linkedin
Share on pocket