The Recipe · Episode 12 · Bringing A Legacy Brand Online
Taking Legacy Brands Online: How do you bring a brand with 150 years of history into the 21st Century? And how do you do it during a global pandemic?
We spoke with Lindt’s Michelle Kellner about how the famed Chocolate maker went all in on E-Commerce and pulled off a major win when it mattered.
#Lindt #Advertising #Branding #Marketing
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