The Recipe – Episode 4 – Building A Beverage Brand
The Recipe is here… in Podcast form! Every week Abacus will be speaking with Michelin-star marketers to bring their audience the ingredients and techniques to succeed with their social and advertising campaigns in a one hour podcast.
Building a beverage brand is hard enough, but building a healthy alternative to commercial soft drinks seemed impossible.
Join our guest Olipop’s Steven Vigilante as he takes us through this break-out beverage brand’s success at using honest, authentic and human marketing to create a new category in craft beverages.
We’ll discuss how to stay authentic in your marketing messaging, how to listen to customers, what ingredients make a great marketing mix and much more.
#Advertising #Branding #Marketing #Spotify
Listen to The Recipe – A Podcast About Marketing
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