TikTok is the Instagram of a new generation.
TikTok is billed as the social media platform where you show your real side, and in 2020 authenticity is a great marketing strategy. The platform is driving mass traffic and mass awareness and is being used by many well known brands such as Ralph Lauren, Calvin Klien, Haribo, Walmart, The NFL, Universal Pictures and many more.
It’s simple: If you haven’t been paying attention to TikTok, you haven’t been paying attention.
The app is a mini movie studio that fits in the palm of your hand. Through short-form videos tied to audio tracks, TikTok inspires gen z and millennial creators to share the most imaginative sides of themselves within a social ecosystem that celebrates authenticity to its core. Unlike Instagram and Facebook, TikTok is less about creating a curated lifestyle and more about authentic, fun content. Their motto: “Real People, Real Videos”.
Move over Instagram and Snapchat, TikTok is now the premier global destination for short-form mobile videos where audiences make every second count. With 891 million monthly active users world-wide, it’s the most downloaded iOS app for the last 6 consecutive quarters. with a whopping 30% of users creating content daily, TikTok is more than a social network, it’s a miniature movie studio on every mobile device.
Want insights from the experts on 2020’s top performing app with an audience of over 1 billion monthly users? Sign up for the most popular Abacus #Masterclass and we’ll share with you how Bytedance, The company behind TikTok, is building up its ad technology, user safety and tracking tools so that advertisers can automate their campaigns with the ability to target audiences and effectively measure them. We’ll walk you through how winning campaigns for major brands were created step-by-step, with Abacus unique “creative first” strategy in the drivers seat.
Our next #Masterclass is May 7th, 1PM. Register below: