Abacus merges creative, media and data to scale for a mobile-first world
Brand Strategy & Fluid Identity Design. Social Content Production. Consulting. Go-to-Market Strategy & Execution. Always-On Paid Media & Distribution. Data: Collection & How to Use It. Advertising Creative. Package Design. Cannabis Legal Compliance.
Abacus was born as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly became the #1 Facebook Ad Agency because of it.
After two years, countless tests, and millions of dollars spent on digital media, we came to the conclusion that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, creative has lagged behind.
So, we created Social Design Systems as the core link between the brand and campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
As the needs of brands continue to grow and become more complex, we only get better. We evolve to perform better, so your brand can perform better.
An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.
A breakthrough brand targeted towards women in search of happier, healthier, more authentic lives.
Campbell's is real food that matters for life's moments. We're proud of what we brought to the table with our mobile-first creative strategy.
We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.