Abacus Agency

Creative.
Calculated.

Abacus merges creative, media and data to scale for a mobile-first world

Our Services

Brand Strategy & Fluid Identity Design. Social Content Production. Consulting. Go-to-Market Strategy & Execution. Always-On Paid Media & Distribution. Data: Collection & How to Use It. Advertising Creative. Package Design. Cannabis Legal Compliance.

Abacus was born as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly became the #1 Facebook Ad Agency because of it.

After two years, countless tests, and millions of dollars spent on digital media, we came to the conclusion that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, creative has lagged behind.

So, we created Social Design Systems as the core link between the brand and campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.

As the needs of brands continue to grow and become more complex, we only get better. We evolve to perform better, so your brand can perform better.

Our Experience

  • Always On
  • Social Design System

An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.

aftershokz-phones1 aftershokz-grid1-2 aftershokz-hero2 aftershokz-hero1 aftershokz-grid1-1
  • Brand Strategy
  • Fluid Identity Design
  • Go-to-Market Strategy
  • Social Content Production
  • Package Design

A breakthrough brand targeted towards women in search of happier, healthier, more authentic lives.

blissed-01 blissed-02 blissed-03 blissed-04 blissed-05
  • Social Content Production
  • Brand Strategy

Campbell's is real food that matters for life's moments. We're proud of what we brought to the table with our mobile-first creative strategy.

  • Fluid Identity
  • Social Design System

We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.

drive-split-r Drive_Colourpallet img-drive-new
  • Brand Strategy
  • Fluid Identity
  • Package Design
  • Mobile-First Creative

Spärkel infuses real ingredients into bubbles at the touch of a button. We captured the fun in a stunning mobile-first creative campaign.

Our Awards

Agency Of The Year

           

What We've Been Up To


Top 5 Split Tests Every New FB Advertiser Should Run

If you have never advertised on Facebook before, you may feel a bit scared launching your first campaign when so many unknown ...
Read More

The Anatomy of a Mobile Ad in 2019

Mobile ads account for 70% of all digital advertising. Further to that – they will account for 34% of total US ad ...
Read More

The Effects of Mobile on Content and Creative

Just as television once disrupted the world of print and radio advertising in the late 1940s and early 1950s, mobile is now ...
Read More

5 Things To Do With FB Campaigns in 2019

The world of commerce is getting more fragmented. The climate is changing. Mobile devices take over TVs. Advertising in Q4 gets more ...
Read More

Ideasex Episode 15: James Orsini

This week on Ideasex with Abacus, Jeff and Ian are joined by James Orsini, President of The Sasha Group - a VaynerX ...
Read More

Top 7 Common Mistakes On Facebook Audits

As part of the onboarding and educational services that Abacus offers to potential clients, the Abacus team performs in-depth account audits evaluating ...
Read More