We celebrated the deal like a hot, new movie release.
Challenge + Solution
Pizza places always have the same deals, but Pizza Pizza needed to advertise one that set themselves apart in a way that still communicated the value pizza lovers expect.
Sometimes people just want to escape their routines.
Typical pizzas deals included.
Pizza & A Movie: The Movie. And with so many popular movie genres, the poster style varied to speak to general audiences and those with more nuanced tastes.
Like a great movie, we raked in the dollars:
$977,000 in Revenue