Gifting a season’s pass of sports streaming is the ultimate assist.

Challenge + Solution

How do we persuade fans who are unsure if sports will return, to choose a live sports streaming service as a gift?


By being in-tune with how fans communicate with each other.


Fans are a community that stick together and often motivate each other.

scalable idea​

Express the streaming service as something households of fans enjoy together, in a way that felt like it came from fans. Just like sports memes.


The campaign kept on giving.

100% Higher CTA

39% Lower Cost Per Unique Purchase

46% Higher ROAS

84% Higher CVR

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