Sportsnet
Gifting a season’s pass of sports streaming is the ultimate assist.
Challenge + Solution
How do we persuade fans who are unsure if sports will return, to choose a live sports streaming service as a gift?
By being in-tune with how fans communicate with each other.
Insight
Fans are a community that stick together and often motivate each other.
scalable idea
Express the streaming service as something households of fans enjoy together, in a way that felt like it came from fans. Just like sports memes.
results
The campaign kept on giving.
100% Higher CTA
39% Lower Cost Per Unique Purchase
46% Higher ROAS
84% Higher CVR
Previous
Next
