Award-winning cannabis brand launch campaign.
Challenge + Solution
Many Canadian women aren’t comfortable being open about their cannabis usage.
We symbolized the challenge our audience faces through the visual hook of censorship, creating a digital Brand Launch campaign that cleverly worked around cannabis advertising laws.
Understanding what women felt worked. The programmatic banners in our campaign had a click-through rate 468% higher than the industry standard.
We also received international praise from the Hermes Creative Awards:
- Platinum for Brand Identity + Brand Launch Campaign
- Gold for Digital Advertising Campaign + Branded Holiday Cards