Award-winning cannabis brand launch campaign.

Challenge + Solution

New cannabis brands are launching every day. We needed Blissed to stand out by speaking to a subset of cannabis users that are rarely spoken to.


Many Canadian women aren’t comfortable being open about their cannabis usage.

Scalable Idea

We symbolized the challenge our audience faces through the visual hook of censorship, creating a digital Brand Launch campaign that cleverly worked around cannabis advertising laws.


Understanding what women felt worked. The programmatic banners in our campaign had a click-through rate 468% higher than the industry standard.

We also received international praise from the Hermes Creative Awards:

  • Platinum for Brand Identity + Brand Launch Campaign
  • Gold for Digital Advertising Campaign + Branded Holiday Cards

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