Color Cannabis

Brand experience meets product experience.

Challenge + Solution

How do we create brand equity and convince doubtful cannabis users to choose Color?

By creating an emotional connection in a very rational category.


Finding beauty in the everyday is easy when each aspect of your cannabis experience is enjoyed without compromise.

Scalable Idea

Express how terp-forward Color Cannabis is by creatively dramatizing its:

1) Impact

2) Value


2 campaigns for 1 brand, building equity as well as expressing product packaging quality. 

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