Moments of comfort from the brand that’s in all our lives.

Challenge + Solution

How do we ensure brand sentiment stays positive as production moves exclusively to the U.S?

By reminding Canadians why they love Campbell’s in the first place.


We view so many moments on our phones but there are some that go unseen.

Scalable Idea

Moments of scrollable comfort.


We stopped scrolling thumbs and warmed open hearts through 51,843,937 impressions.

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