Blissed
Award-winning cannabis brand launch campaign.
Challenge + Solution
New cannabis brands are launching every day. We needed Blissed to stand out by speaking to a subset of cannabis users that are rarely spoken to.
insight
Many Canadian women aren’t comfortable being open about their cannabis usage.
Scalable Idea
We symbolized the challenge our audience faces through the visual hook of censorship, creating a digital Brand Launch campaign that cleverly worked around cannabis advertising laws.
Results
Understanding what women felt worked. The programmatic banners in our campaign had a click-through rate 468% higher than the industry standard.
We also received international praise from the Hermes Creative Awards:
- Platinum for Brand Identity + Brand Launch Campaign
- Gold for Digital Advertising Campaign + Branded Holiday Cards
