Abacus Confirms Color Cannabis Is ‘Big On Terps’

TORONTO, ON (April 19, 2021) — Abacus Growth Agency Inc., a Toronto-based digital consultancy firm and ADCANN’s Agency of the Year, has partnered with licensed producer WeedMD and its adult-use brand Color Cannabis™ to launch Big on Terps, a social media campaign that promotes the brand’s cannabis portfolio of big flavour and aroma. The campaign […]

Abacus Launches Multi-Channel Attribution Services

Abacus Launches Multi-Channel Attribution Services AbacusBI helps brands to overcome iOS privacy updates and Facebook Analytics shutdown. TORONTO, ON (April 12, 2021) — Abacus Growth Agency Inc., a Toronto-based digital consultancy firm, is introducing a new service offering to drive more accurate performance marketing reporting through platform-agnostic, first-party data. AbacusBI was recently developed as a […]