Starbucks
Laidback ads that matched the way people really felt.
Challenge + Solution
Generating awareness for Starbucks blends to be purchased at grocery stores, not Starbucks locations, meant we needed to change people’s perceptions of Starbucks.
insight
Social media is constantly telling people to hustle.
scalable idea​
A celebration of relaxation. Super cozy ads focused on at-home mugs to cut through the noise of typical social advertising.
results
A digital brand identity that distinguished Starbucks Coffee at Home from Starbucks stores.
