An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.
This striking, high-energy campaign demanded to be heard.
We developed personas and use cases for AfterShokz and shot a hero video with enough range to be broken down into persona-specific ads.
The hero video was a full shoot that we planned completely, right down to the location scouting.
We then targeted each audience with persona-specific ads allowing the creative to be expressed loud and clear. To exactly the right people.
