An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.

cases for AfterShokz

This striking, high-energy campaign demanded to be heard.

We developed personas and use cases for AfterShokz and shot a hero video with enough range to be broken down into persona-specific ads.

The hero video was a full shoot that we planned completely, right down to the location scouting.

We then targeted each audience with persona-specific ads allowing the creative to be expressed loud and clear. To exactly the right people.