Your buyer personas are bullshit

Buyer personas are a common tool that businesses and marketers use to understand—and deliver more targeted content to—segments of their audience and customer base. Having well-developed, fleshed-out buyer personas make it easier to produce great content and copy that niches of your audience will respond to. This means more results and more sales, especially considering […]

The Anatomy of the Perfect Facebook Video Ad

Why video is critical to your strategy People have shorter attention spans now more than ever. According to Facebook, people consume mobile content in 1.7 seconds. As a result, advertisers need to compete with both personal content and other advertisers on the platform. Many, are now turning to video as a way to differentiate their […]

Abacus and StackAdapt

It has been deemed the “Cannabis Revolution”. Not quite a year old, it quickly ripened into big business with brands and advertisers alike seizing a piece of this very significant market opportunity. Despite this market attracting savvy business leaders, the landscape is uncertain and most are still trying to figure out how to navigate it.  […]

6 Second Ads and the “Death of Advertising”

More and more recently I’ve seen advertising vets compelled to speak out on the “death” of our industry.  They all point their fingers at one specific reason: short form, performance advertising. They believe that short-form content and digital media buying have created an industry of tight turn arounds, smaller budgets, and a focus on ROI […]

A Winning Design System For Social Media In 4 Easy Steps

A design system for social media can give your brand or business a powerful way to scale your organic content and advertising in tandem, while maintaining a cohesive identity across an endless buffet of social media platforms. Don’t worry if you’re not a graphic designer or illustrator, anyone can create a Design System for their […]

Effective Startup Marketing Strategies for 2021

Looking for some simple strategies for startup marketing in 2021? Have an incredible idea and don’t know how to get the word out? Have a side hustle your self-funding? Read on to find 8 easy startup marketing strategies that could cost you nothing at all and help grow your business in 2021. Startup Marketing 101: […]

Announcing Instagram Reels For Advertisers: 2020’s #1 New Trend

Today saw the launch of Instagram Reels: a new way to create and discover short, entertaining videos on Instagram aimed to knock TikTok off it’s #1 spot as the most downloaded app around. Reels, launched today (August 5th) invites users to create “fun videos to share with their friends” or promote to their brand audience […]

You Can’t Measure Branding Success

Why? Because you’re looking at the wrong things. A brand is not a logo or a product. A brand is not a mission or a “feeling”. A brand is not a panel in Google analytics or a report from Shopify. A brand is not your ROAS. A brand is not a funnel. A brand is […]

Survive The Google Page Experience Update Coming In 2021

Get ready: a major change is coming to Google search. While the tech giant routinely tweaks their search engine for better performance or more relevant results, the announcement at the end of May, called “Google Page Experience” came as a shock to many. But why? It’s All About The Brand If you think of “good” […]

ROAS: Understanding your Return On Ad Spend Results

In a sea of buzzwords and marketing statistics, ROAS (return on ad spend) is everywhere as  the new way to measure how your business or brand performs based on their advertising spending. But what exactly is the meaning of ROAS? It’s deceptively simple: If you generate $100 for every $10 spent on an advertising campaign, […]