Abacus x MaRS
Our CSO, Jeff Goldenberg at the MaRS Discovery District talking about the basics of Facebook advertising and how startups can use them to scale their growth. Why Facebook is a game changer for startups With 2 billion users on Facebook, if this social media platform isn’t a part of your startups marketing mix you’re missing […]
Always on Media Buying
How has media buying changed? Media buying has changed forever. It’s a heavy statement to make but if you look around the agency world you’ll see that media buying just isn’t the same. Previously, traditional media buying (print, broadcast, radio, etc.) was more transactional. Advertisers planned the media, bought it, trafficked the creative (a ridiculous name […]
Troubles in Ad Land in 2019
I’ve debated whether or not I should write this for a long time, because I know that some of my colleagues won’t like reading it. I’ve only been on the agency side of the table for two years. Prior to that I was on the brand side for 16 years, mainly involved with VC backed […]
On The Future of Creative Advertising
We need to accept that a change has happened in advertising and deal with the painful fact that things will never be the same again. Only once we’ve collectively, as an industry, accept that things have changed, can we engineer our ways through it. Only once we’ve accepted the change will we truly be able […]
Missed Connections: How Marrying Creative & Data Will Mend Advertising’s Broken Heart
“Truth springs from arguments amongst friends” – David Hume 50 years is a very long time. 50 years ago “you taught the world to sing” But in 1971, things were very different. There was no technology in everyday life, except for small TVs. Children played outside, mainly unsupervised. Crime rates were higher than today, […]
You Won’t Need 30 Second Ads Soon. Here’s Why.
2022 will be the last year for television ads, the way we think of them. Why 2022? Because that’s when several of the major sports leagues’ broadcast rights, including the National Football League, come up for tender. So what? Sports are the last form of ‘tune-in’ broadcasting that needs to be linear in format, space […]
Why social media advertising matters and why you should care
This article was originally posted via MaRS Startup Toolkit When people talk about social media advertising, they often start by talking about the features and benefits—such as what kind of ads you can run, how you can target people and how you can use your own earned data. While this stuff is very important (and […]
Why Burger King’s Women’s Day Ad Was Doomed To Fail
If you’re like me, you check social media first thing when you wake up. If you’re also like me, you haven’t held a printed newspaper since before the pandemic. I woke up to discussions around a really crappy social advertisement: The author of the ad is Burger King, and truth be told, Burger King has […]
