Abacus merges creative, media and data to scale for a mobile-first world.


Abacus was born as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly became the #1 Facebook Ad Agency because of it.


After two years, countless tests, and millions of dollars spent on digital media, we came to the conclusion that creative is the most important driver for social growth.


Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, creative has lagged behind.


So, we created Social Design Systems as the core link between the brand and campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.


As the needs of brands continue to grow and become more complex, we only get better. We evolve to perform better, so your brand can perform better.

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What We've Been Up To

Everything a car owner needs.

More than one message? See how a Social Design System simplifies content for brands needing awareness for multiple benefits.

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Life with the sound turned on.

Multiple use cases. Multiple target audiences. That’s how a Social Design System performs better than traditional approaches to creative content.

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