Abacus is an advertising agency that merges creative, media and data to scale for a mobile-first world
Social Content Production & Advertising Creative. Always-On Paid Media & Distribution. Data: Collection & How to Use It. Brand Strategy & Fluid Identity Design
Abacus was born as a Performance Media advertising agency specializing in scaling acquisition through digital channels. Our initial goal was to drive better ROI on clients’ paid social ads, and we quickly built a reputation for driving business growth.
We identified that creative was THE variable for sustained success when it came to digital platforms and so we built a world class creative department and evolved into a full-service digital advertising agency.
We bring together strategy, creative, and media, together under one roof to engineer holistic growth engines for our partners.
An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.
A breakthrough brand targeted towards women in search of happier, healthier, more authentic lives.
Campbell's is real food that matters for life's moments. We're proud of what we brought to the table with our mobile-first creative strategy.
We put a Social Design System in motion to stop thumbs. Through playful thinking and vibrant design, we built much-needed awareness for an app that simplified the lives of car owners.