Case Study – Abacus https://abacus.agency Social Advertising Agency Tue, 20 Apr 2021 15:30:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Color Cannabis https://abacus.agency/case-studies/color/?utm_source=rss&utm_medium=rss&utm_campaign=color Thu, 15 Apr 2021 17:16:11 +0000 https://abacus.agency/?page_id=8782

Case Study

Brand experience meets product experience.

Challenge + Solution

How do we create brand equity and convince doubtful cannabis users to choose Color?

By creating an emotional connection in a very rational category.

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insight

Finding beauty in the everyday is easy when each aspect of your cannabis experience is enjoyed without compromise.

Scalable Idea

Express how terp-forward Color Cannabis is by creatively dramatizing its:

1) Impact

2) Value

Results

2 campaigns for 1 brand, building equity as well as expressing product packaging quality. 

other projects / case studies

]]> Pizza Pizza https://abacus.agency/case-studies/pizza-pizza/?utm_source=rss&utm_medium=rss&utm_campaign=pizza-pizza Thu, 11 Mar 2021 18:23:10 +0000 https://abacus.agency/?page_id=6931

Case Study

We celebrated the deal like a hot, new movie release.

Challenge + Solution

Pizza places always have the same deals, but Pizza Pizza needed to advertise one that set themselves apart in a way that still communicated the value pizza lovers expect.

insight

Sometimes people just want to escape their routines.

Typical pizzas deals included.

Scalable Idea

Pizza & A Movie: The Movie. And with so many popular movie genres, the poster style varied to speak to general audiences and those with more nuanced tastes.

Results

Like a great movie, we raked in the dollars:
$977,000 in Revenue

37,159 Orders

$1.98 CPO

1,327% ROAS

other projects / case studies

]]> Starbucks https://abacus.agency/case-studies/starbucks/?utm_source=rss&utm_medium=rss&utm_campaign=starbucks Mon, 15 Mar 2021 17:09:28 +0000 https://abacus.agency/?page_id=7038

Case Study

Laidback ads that matched the way people really felt.

Challenge + Solution

Generating awareness for Starbucks blends to be purchased at grocery stores, not Starbucks locations, meant we needed to change people’s perceptions of Starbucks.

insight

Social media is constantly telling people to hustle.

scalable idea​

A celebration of relaxation. Super cozy ads focused on at-home mugs to cut through the noise of typical social advertising.

results

A digital brand identity that distinguished Starbucks Coffee at Home from Starbucks stores.

other projects / case studies

]]> Sportsnet https://abacus.agency/case-studies/sportsnet/?utm_source=rss&utm_medium=rss&utm_campaign=sportsnet Fri, 12 Mar 2021 20:51:43 +0000 https://abacus.agency/?page_id=7000

Case Study

Gifting a season’s pass of sports streaming is the ultimate assist.

Challenge + Solution

How do we persuade fans who are unsure if sports will return, to choose a live sports streaming service as a gift?

 

By being in-tune with how fans communicate with each other.

Insight

Fans are a community that stick together and often motivate each other.

scalable idea​

Express the streaming service as something households of fans enjoy together, in a way that felt like it came from fans. Just like sports memes.

results

The campaign kept on giving.

100% Higher CTA

39% Lower Cost Per Unique Purchase

46% Higher ROAS

84% Higher CVR

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other projects / case studies

]]> Campbells https://abacus.agency/case-studies/campbells/?utm_source=rss&utm_medium=rss&utm_campaign=campbells Mon, 15 Mar 2021 20:14:40 +0000 https://abacus.agency/?page_id=7106

Case Study

Moments of comfort from the brand that’s in all our lives.

Challenge + Solution

How do we ensure brand sentiment stays positive as production moves exclusively to the U.S?

By reminding Canadians why they love Campbell’s in the first place.

insight

We view so many moments on our phones but there are some that go unseen.

Scalable Idea

Moments of scrollable comfort.

Results

We stopped scrolling thumbs and warmed open hearts through 51,843,937 impressions.

other projects / case studies

]]> Blissed https://abacus.agency/case-studies/blissed/?utm_source=rss&utm_medium=rss&utm_campaign=blissed Mon, 15 Mar 2021 20:28:34 +0000 https://abacus.agency/?page_id=7126

Case Study

Award-winning cannabis brand launch campaign.

Challenge + Solution

New cannabis brands are launching every day. We needed Blissed to stand out by speaking to a subset of cannabis users that are rarely spoken to.

insight

Many Canadian women aren’t comfortable being open about their cannabis usage.

Scalable Idea

We symbolized the challenge our audience faces through the visual hook of censorship, creating a digital Brand Launch campaign that cleverly worked around cannabis advertising laws.

Results

Understanding what women felt worked. The programmatic banners in our campaign had a click-through rate 468% higher than the industry standard.

We also received international praise from the Hermes Creative Awards:

  • Platinum for Brand Identity + Brand Launch Campaign
  • Gold for Digital Advertising Campaign + Branded Holiday Cards

other projects / case studies

]]> Aftershokz https://abacus.agency/case-studies/aftershokz/?utm_source=rss&utm_medium=rss&utm_campaign=aftershokz Mon, 15 Mar 2021 19:39:52 +0000 https://abacus.agency/?page_id=7081

Case Study

A unique product deserved a unique approach.

Challenge + Solution

How do we convince athletes that these headphones are for more than runners?

By diversifying how we show the product in action.

insight

Bone-conduction headphones perform as strongly as you do.

Scalable Idea

Ads for every athlete. No bias. No limitations. Just pure sport performance with the sounds athletes want to hear (their surroundings).

Results

Targeting based on specific sports interests and ensuring the creative matched up, increased the Return on Ad Spend (ROAS) by 168% and lowered the cost-per-purchase by 66%.

other projects / case studies

]]> Drive https://abacus.agency/case-studies/drive/?utm_source=rss&utm_medium=rss&utm_campaign=drive Mon, 15 Mar 2021 17:20:44 +0000 https://abacus.agency/?page_id=7023

Case Study

Getting millennials to care about more than looks.

Challenge + Solution

How do we introduce a brand to an audience that didn’t care about the car maintenance category?

insight

A car is an extension of someone’s identity.

Scalable Idea

Build trust with millennials by dramatizing everything the Drive app solves.

Results

A digital brand identity that expressed value propositions as strongly as it expressed the brand.

other projects / case studies

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